Sales Management Training: Ideas to Motivate Your Team
Listen to others.
Listening shows respect… that people and their ideas are important to you. When people know you’re willing to listen, they will share their ideas as well as their frustrations. Listening enables you to build trust, which is essential for creating an elite, high-performance team.
Clarify your expectations.
Meet with individual team members and ask each to describe his or her understanding of your performance expectations (as well as behavior and activity expectations), confirm and clarify, as appropriate, to ensure that you’re “on the same page” with the employee. The more people know what you expect, the better they’ll be able to contribute and help the team succeed … and the fewer de-motivating surprises there will be for both you and your employees down the road.
Hold regular “state of the business” updates.
Try to keep everyone informed onwhat’s happening within the organization (future plans, new productsor services, company results, etc.). Make sure people do NOT feel”kept in the dark” about the organization as a whole.
Create opportunities for team members to socialize after hours.
For example, install a softball (or other sport) league. Even better, choose a community service involvement project with a group like Habitat for Humanity.
Play the “Worst Boss” game.
Invite your team to list the behaviors of their worst (unnamed) bosses. Have them describe what their past bosses did (or didn’t do) that demotivated their teams. Make it clear that if they see you emulating a “bad boss,” they’re free to tactfully let you know.
Keep a written list of your teammembers’ “bad boss” behaviors.
Refer to it often and consider things you may be doing that are similar. Do whatever you can to minimize or eliminate those demotivating behaviors in the future.
As Ken Blanchard, author of “The One Minute Manager says, “Catch people doing something right.”Take time to recognize the contributions of the people who are there every day, doing a great job. Don’t take them for granted by missing opportunities to let them know how important they are to you and your organization. Send them to effective sales training seminars.
Involve your best people in hiring decisions.
Ask team members to participate in interviewing new-hire candidates, when appropriate. This gives your producer a say in how the team works – a significant involvement in something that truly matters. Make sure you provide pre-training on effective interviewing. Such preparation not only gives team members a new skill, but also helps them to help you choose the right candidates for the team.
Build a team culture.
Demonstrate respect for your team members – and confidence in their abilities – by having them sit in on your important organizational meetings. You might even consider having them represent you when you’re unable to attend. Besides sending an “I trust you” message, this gives them yet another opportunity to learn and grow.
Increase the job responsibilities for those who have proven their ability to handle more.
Once someone has mastered a job, look for ways to increase their responsibilities and the depth of their tasks. Involve them in that process. If the job is not expanded, or if there is no challenge to stretch, individuals are likely to become bored and less motivated over time.
Encourage team members to enhance their own job descriptions.
Make it clear that the descriptions must be in line with the goals of the organization, but give people the freedom to add a personal touch.
Turn failures into teaching lessons.
A failure is a failure only when we don’t learn from it. When people make mistakes, encourage them to share their experiences in order to help others avoid similar problems. This can be a great motivational tool because you focus on learning rather than assigning blame. Just remember that it takes guts to admit mistakes – especially in front of others. So be certain to thank each person for his or her courage.
Leadership is easy when your stock price is high. Be tough during tough times. As Vince Lombardi said: “It’s not whether you get knocked down, it’s whether you get up again.” To keep your team motivated, you need to show resilience, recovery, and “contagious enthusiasm” for the mission of your team – especially when your job challenges are significant.
Help others on your team develop by delegating the lead on certain activities and projects. Most of us like “being in charge” – at least some of the time.
Get in the habit of inviting team members to challenge your ideas.
Encourage them to constructively (and positively) criticize your plans. Make it okay for people to disagree with you. This lets people know you value their input, and ensures that implemented ideas will be well thought out. By giving your people permission to disagree encourages teamwork, which, in turn, helps motivate everyone on the team. Do remember, however, when someone disagrees with you he/she should raise the issue with you in private, instead of blurting it out during a team meeting.
Solicit candid feedback.
Every once in a while, ask people for their feelings about the culture and the motivational climate of your team. Pay attention to team members’ perceptions, act on the feedback you receive, and let the team know what you have done (or will do) in response.
Kevin Davis is the president of TopLine Leadership, a company that provides speaking, consulting and training services that dramatically increase TopLine revenue growth. Since 1989, Kevin has delivered sales and management/leadership training to tens of thousands of tenured salespeople and sales managers.
Kevin is the author of GETTING INTO YOUR CUSTOMER’S HEAD: 8 Secret Roles of Selling Your Competitors Don’t Know (Times Business/Random House), which was voted one of the top 30 business books by Soundview Executive Book Summaries (out of 1,500 titles considered annually).
Prior to starting his training firm, Kevin was a sales representative, account executive, sales manager, and district general manager during a distinguished career with Lanier Worldwide, a Fortune 200 company. In each of Kevin’s positions he earned Lanier’s Chairman’s Council award, presented annually to producers ranking in the top five percent. He also earned Lanier’s prestigious “District Manager of the Year” Award. As a sales manager, Kevin hired, trained and coached over 250 salespeople.
Kevin is a member of the National Speakers Association. His formal education includes a B.A. in Business Administration and extensive post-graduate work at U.C. Berkeley on the subject of instructional design. Kevin and his wife have two children, a daughter in law school and a son currently serving in the U.S.Navy.